DESIGN AND MARKETING
A showcase of my work in marketing.
November 2022 - November 2024
As a Product Marketing Manager at Alarm.com, I created dozens of internal PowerPoints and product briefs for our sales and marketing teams to use in order to fully understand our products and create effective selling strategies. In addition to fully owning and crafting launch plans for upcoming products, I also collaborated with our in-house creative teams to make videos, collateral, and other marketing materials.
All Videos
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ARCHIBALD INSURANCE MARKETING MATERIALS
May, 2019 - August, 2019
For several years, I was a content marketing associate at Archibald Insurance, located in Chesterfield, Virginia. As a content Marketing Associate, I frequently consulted with company representatives to create branding and marketing materials to be used in email campaigns, social media posts, company statements, and newsletters. In regular daily meetings, I would present designs, receive feedback, and then incorporate the client's vision into a final composition. After employing these designs into automated email campaigns, the company saw a 110% uptick in clicks and engagement through email.
MUSIC INDUSTRY WORK
March, 2019 - Present
As an artist, musician, promoter, and event coordinator, I am passionate about the music industry. Since early high school, I have been performing and marketing in areas such as Richmond, Washington D.C., Charlottesville, and Harrisonburg.
As a DJ, I have communicated and collaborated with historic venues, performing at places such as the Atlantic Union Bank Center, Soundcheck, Ember Music Hall, The National, and the Canal Club for thousands of people. I have also been fortunate enough to open as direct support for legendary names in the industry, such as popstar Jason Derulo, Tyler Hilton from the show One Tree Hill, Slushii, Niiko & Swae, Deerock, and No Mana from mau5trap.
As a promoter, I utilize social media and data analytics to throw profitable and successful music events. Being able to communicate professionally with industry experts has given me valuable multimodal skills in software literacy, public speaking, and collaboration.
